Vietnam is rapidly becoming a hub for cryptocurrency, with a staggering 300% growth in the number of users in 2024 alone. However, engaging this audience effectively requires a precise outreach strategy that aligns with local media culture. This article presents a Vietnam crypto journalist outreach template to aid your efforts in connecting with key media figures.
To effectively reach out to journalists, it’s crucial to understand the landscape they’re operating in. Vietnam currently has one of the highest adoption rates of cryptocurrencies globally. As of 2024, over 25% of internet users are involved in crypto-related activities, highlighting the potential audience for your outreach.
- Personalization: Begin with the journalist’s name and reference their previous work. For example, “I appreciated your recent article on Vietnamese fintech innovations.”
- Value Proposition: Clearly state what value your information or collaboration provides. Use phrases like “Our project aims to empower users through better security standards, contributing to the growing demand for tiêu chuẩn an ninh blockchain.”
- Call to Action: Encourage them to participate, whether through interviews, meetings, or by providing information. For example, “Would you be open to a quick chat next week?”
A successful outreach doesn’t end with an email. Provide content that resonates with their audience. Consider the following topics:

- “2025’s Most Promising Altcoins” – a thorough analysis of upcoming cryptocurrencies.
- “How to Audit Smart Contracts” – practical guides for fostering security in blockchain solutions.
Many journalists are active on platforms like Twitter and LinkedIn. Engage with their posts, share insights relevant to their work, and gradually cultivate a relationship. For example, retweeting and commenting on their articles increases visibility.
Evaluate the success of your outreach efforts by tracking opens, responses, and follow-ups. Consider A/B testing different subject lines to find what resonates best. This will help refine your approach over time.
Creating a structured outreach template for Vietnamese crypto journalists offers substantial potential in tapping into a burgeoning market. By understanding the local landscape and crafting personalized, engaging messages, you will effectively expand your platform’s presence. Engage with journalists meaningfully as you harness the explosive growth in Vietnamese crypto users to bolster your messaging.
For more guidance on navigating the crypto landscape, explore resources at hibt.com and optimize your outreach efforts.